EDUCATION

University of Cincinnati, January 2016 – December 2016

  • Master of Science, Marketing
  • BOSE Product Extension: Our team developed a Bose brand project extension of a smart TV, conducted a survey and develop a brand strategy. I created the advertising campaign. Storyboards are available upon request.
  • Re-positioning Macy’s: Using Nordheim and Dapena-Baron’s Big Picture concept, our team examined the current Macy’s Big Picture and re-positioned it accordingly to focus on an magical and momentous experience, not an image of bargain bin. Storyboards and strategy map are available upon request.
  • e-Marketing Strategy for Imagined New Business: Our team developed a comprehensive e-marketing campaign for a proposed new business Queen City Brew Tours. I designed the logo and banner for the website, wrote content and copy and developed social media strategies. Organic SEO strategy includes keywords, meta descriptions, precise URLs, R-Refs and page titles. Other strategies include branding, targeting, and blogging to establish elements of Chris Brogan and Julian Smith’s Trust Agents.
  • Re-positioning The Christ Hospital Health Network: Led team of student consultants to create a comprehensive marketing plan to re-position The Christ Hospital Health Network (“TCHHN”) as “THE Breast Cancer Hospital”
    • Managed team to create comprehensive marketing plan for TCHHN, ensuring all deliverables were met according to TCHHN Project Charter with effective time management and collaborative efforts
    • Designed innovative advertisements with targeted copy for TCHHN concepts based off persuasive techniques of Dr. Robert Cialdini and creative patterns of Jacob Goldenberg et al, keeping brand consistency in all messaging
    • Conducted interviews, examined competitive and quantitative data and applied insights to create twelve innovative concepts to increase mammogram volume and EBIDA by 5% (Concepts available upon request)
  • Market Research for Clifton Market: Collaboratively conducted qualitative and quantitative market research as student consultants on the University of Cincinnati demographic, providing insights based off qualitative and quantitative research to be used upon startup
  • CCIC Volunteer Retention Marketing Strategies: Developed three marketing strategies with team of student consultants for Children’s Hospital Comprehensive Injury Center (“CCIC”) to help retain volunteers installing safety mechanisms in homes and educating families of home safety precautions
  • Tervis Tumbler Co. Product Innovation: Facilitated team innovation of Tervis sport and travel bottles using Jacob Goldenberg and Drew Boyd’s methods of innovation called Inside the Box
    • Designed ten new products manually and digitally, using Adobe and colored pencils
    • Created “Dream Catalog” Powerpoint with illustrations, slogans and descriptions

Ball State University, August 2004 – May 2008

  • Bachelor of Science, Secondary English/Language Arts Education
  • Extracurricular: English Theory Club, Writers in the Community, Classical Music Club, History Club, English Education Club and tutoring inner city children

CAREER DEVELOPMENT & SUCCESSES

FridgeForThought Etsy Store, December 2016 – current

Magnets made from bottle caps and magazine cutouts to create mini collages to adorn even the smallest spaces and help make a kitchen a place to stir up conversation

  • Volunteer Marketing Specialist, summary: Using Adobe Illustrator to design logos for store header and profile photo and choosing colors and fonts to match brand personality, writing tagline for logo and store description to infuse positioning statement, operating Facebook page with daily posts, designing business cards and flyers

Steven Sanders’ Symbiosis Chapbook, December 2016 – current

A world-building, world-exploring book made to be shared and built upon as a Creative Commons licensed book

  • Freelance Marketing Strategist, summary: Relaunching chapbook with qualitative market research, Big Picture marketing strategy, ads created on Photoshop, online communications strategy, online content rewrites, strategic press releases, public relations
  • Freelance Copy Editor, summary: Editing and proofreading chapbook copy
  • Future roles: Copywriting full version of book and designing website to create and foster fan community and creativity

Libby, Perszyk, Kathman, Inc. Holdings (LPK & SpiceFire), November 2016 – present

Independent global brand design agency with more than 30 years of experience

  • Freelance Brand Information Coordinator, summary: Creating and editing feature and technical content on LPK and SpiceFire Watson (Thoughtfarmer) Intranet platforms; updating digital content to be current, operational and accurate; using digital content marketing strategies, such as keywords and tagging, to increase page views; coordinating brand digital projects in Basecamp; preparing quarterly and annual analytics presentations
    • Feature article for intranet to be published on Spicefire’s website blog
    • Copywriting corporate calendar for Get Moving initiative
    • Writing the most-viewed page in LPK Watson for Q4 2016
    • Managing and coordinating SpiceFire Watson in collaboration with administrative team

Hillforest Victorian House Museum, November 2016 – present

Home of industrialist and financier Thomas Gaff and his family between 1855 and 1891, designed by architect Isaiah Rogers, listed on the National Register of Historic Places and designated a National Historic Landmark in 1992

  • Volunteer Marketing Specialist, summary: Designing and editing 2017 event calendar to be mailed out in March to lapsed, current and potential donors; and developing marketing strategies, including expanding events to more partnerships within Aurora and channels of communication into the Greater Cincinnati Area

Cincy Comicon, September 2016

Cincinnati comic convention that focused “foremost on celebrating the medium and those who dedicate their lived to crafting the stories and art we all love.” (Unfortunately they took me on too late for marketing and could not operate past 2016.)

  • Volunteer Customer Relations Specialist, summary: Resolving any issues that arise at the show; assisting in executing events; ensuring customer, creator and vendor satisfaction for retention

Hill-Rom, Inc., March 2013 – December 2015

Leading global manufacturer of medical devices

  • Quality Technician, summary: Coordinated quality audits and change implementations, inspected and approved products, audited document history records (“DHRs”), trained quality technicians and documented and investigated defect sources
    • Product audited three production lines while other auditors were tasked with only one
    • Led change in distributing work fairly among production lines
    • Assisted in training two inspectors on the Affinity birthing bed
    • Trained new quality technicians
  • DHR Technician, summary: Documented defect sources and audited DHRs
    • Audited DHRs for four production lines in two buildings with urgent attention
    • Trained new DHR technicians

Sterling Medical Corporation, September 2011 – February 2013

Worldwide leading healthcare staffing agency for U.S. military bases

  • Project Coordinator, summary: Produced and delivered complete government proposals, coordinated proposal efforts among departments according to RFP guidelines, reviewed and previewed new business opportunities with CEO/President on a daily basis, communicated internally and externally, archived past performance and proposals
    • Produced, on average, three proposals per day, ranging from two pages to two hundred pages
    • Created company flyer for 2012 Arab Health Exhibition & Congress in Dubai, United Arab Emirates—the second largest healthcare exhibition in the world and the largest in the Middle East
  • Proposal Writer, summary:Conducted market research; wrote marketing copy; edited, proofread and wrote government proposals
    • Led VA Vets for Success proposal team of eight recruiters, three travel specialists, the salary surveyor and the new business administrator less than one month after hiring
    • Served as sole technical writer for Hawaii, Indiana, Kansas-Oklahoma and Chicago VA Vets for Success proposals
    • Wrote four and co-wrote six market research blog posts for company website

Ivy Tech Community College, January 2011 – September 2011

Indiana’s largest public post-secondary institution and the nation’s largest singly accredited statewide community college system serving nearly 200,000 students annually

  • Adjunct Professor, summary: Instructed total of ten classes, four in each spring and fall and two in summer
    • Created my own curriculum for both introductory reading and writing courses
    • Led curriculum development team of introductory reading and writing courses, modeled off my created curriculum
    • Engaged students in creative lessons, teaching the first book a 45-year-old student has read completely